Duplicate Content; Google’s Penalty and a WordPress Solution
With all of Google’s recent updates, there has been a lot of concern and even some hysteria about duplicate content; but what is it exactly? Duplicate content is the recurrence of the same or extremely...
View ArticleHow to Build Backlinks with Copywriting and Great Content
Internet marketing is a challenging business. You must always be up-to-date on, and honestly ahead of, the latest updates on search engines, especially Google. While their new Panda and Penguin...
View ArticleHow Does Duplicate Content Affect Rankings and Domain Authority?
Google’s search engine updates are always aimed at providing users the best results for their queries. Users have made it clear how disappointing it is to perform a search and have every result contain...
View ArticleIs Content King in Internet Marketing? The Argument to End All Arguments
Panem et Circenses. Bread and circuses. This was the Roman formula, coined by the satirist Juvenal, for the well being of their population that stipulated sustenance and entertainment were imperative...
View ArticleReputation Management for Politicians & Political Scandals
If there is nothing else that voter’s look at when considering which candidate to vote for, they look at reputation. Your reputation as a politician is the driving force of your career. What does your...
View ArticleWhat Copywriters Should Ask Clients before Writing Content “…Just One More...
The increasing importance placed on relevant, original, and interesting content has website owners scrambling to create it or searching for someone to create it for them. If you are a copywriter, this...
View ArticleCustomized Internet Marketing with SEO and PPC
Imagine your business having the capacity to reach hundreds of thousands, if not millions of people without the expense of television or print mediums. Unless you’ve been hiding under a rock somewhere,...
View ArticleTop SEO Mistakes Made By Beginners
Slowly but surely, SEO (Search Engine Optimization) is becoming an integral part of every marketing strategy. Now, SEO is marketing! Businesses are no longer looking at SEO as a cost, but as a...
View ArticleContent Marketing: It’s Not Just About the Sale Anymore
Conventional sales messages no longer work in visual or print media. Explaining why your company is better than others only results in rolling-eyed looks of skepticism and the subsequent, taunting...
View ArticleHow to Effectively Brand Your Business
There are so many companies that think they’ve branded themselves successfully because they have a logo, tag lines and company colors. However, these things do not make a successful brand; they are...
View ArticleReputation Management 101: Do You Need It?
Simply put – yes, you do. If you are in business, in government or a non-profit or charitable organization, your online reputation is subject to change at any time. The harsh truth is that countless...
View ArticleThe Importance of the Online Community in Internet Marketing
Online Community (n.): A group of people with similar goals or interests who connect and exchange information using web tools. “Content strategy” has become a new Internet marketing buzz-phrase that...
View ArticleDiscovering and Understanding Your Brand Personality
Over the last few months, I’ve been working with companies new and old to help them discover and understand their brand personality so they can better engage their audience.
View ArticleYou Know You’re a Writer When…
Whether you write for your personal blog, a marketing company, are a published author, or just do it for fun, folks who find themselves in this line of work often encounter similar situations and share...
View ArticleHow to Influence Customer Behavior Using Psychology
Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually...
View ArticleIs Your Marketing Copy Undermining Your Credibility?
World-class. Market-leading. Cutting edge. Bleeding edge. Innovative. State-of-the-art. Do you know what all these words have in common? They’re all crap. Garbage. Bosh. Baloney. Rubbish. Seriously....
View ArticleTop SEO Mistakes Made By Beginners
Slowly but surely, SEO (Search Engine Optimization) is becoming an integral part of every marketing strategy. Now, SEO is marketing! Businesses are no longer looking at SEO as a cost, but as a...
View ArticleContent Marketing: It’s Not Just About the Sale Anymore
Conventional sales messages no longer work in visual or print media. Explaining why your company is better than others only results in rolling-eyed looks of skepticism and the subsequent, taunting...
View ArticleHow to Effectively Brand Your Business
There are so many companies that think they’ve branded themselves successfully because they have a logo, tag lines and company colors. However, these things do not make a successful brand; they are...
View ArticleReputation Management 101: Do You Need It?
Simply put – yes, you do. If you are in business, in government or a non-profit or charitable organization, your online reputation is subject to change at any time. The harsh truth is that countless...
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